准确理解“党媒”新闻报道“全面”观念与“正面为主”观念之间的关系

Get It Right: Relation between “Comprehensive” Consciousness and “Positive Principle” in “Party Media” News Report

“全面”观念和“以正面宣传(报道)为主”观念,都是“党媒”的新闻实践观念,是“党媒”用来指导新闻宣传工作、新闻舆论工作的重要观念。全面报道是“党媒”新闻传播的基本观念,它要求新闻报道要实事求是,全面而非片面地反映报道对象的实际情况;以正面宣传(报道)为主是“党媒”的核心工作观念,它实质要求新闻报道要把对正面事实的报道置于主导地位,并从追求正面效应的目标出发报道负面事实,展开新闻批评或舆论监督。“全面”观念与“正面报道为主”观念之间在逻辑上似乎是矛盾的、冲突的,但实际上它们是统一的。这种统一性主要表现在全面观念是以正面报道为主的全面观念,以正面报道为主的观念是全面观念下的正面报道为主观念。理解这种统一性的关键是从中国实际出发,从中国新闻追求以正确的舆论引导人的目标出发。

“Party media” refers to media outlets operated by the party in a narrow sense and led by the party in a broad sense.Essentially concerned with party-led news media, this article adopts the concept in the latter sense. Both the comprehensive consciousness and the positive principle serve as essential“party media”beliefs in the practice of guiding news publicity and public opinion. The comprehensive consciousness is fundamental to“party media”publicity in instructing news reporters to seek truth from facts in a comprehensive way to avoid lopsidedness. The Positive Principle is the core work ethic in“party media”news report, requiring positive facts to play the leading role and the negative ones to be addressed by means of news criticism or public opinion supervision in pursuit of positive effects. Seeming contradictory and conflicting in logic, the“Comprehensive” consciousness and the“Positive Principle”are unified in essence. The unity manifests itself in terms of the Positive-in-Principle Comprehensiveness as well as the Comprehensive Positiveness-in-Principle. It is crucial to grasp this unity on the basis of China’s reality as well as the quest of appropriate public opinion guidance by Chinese news media.