摘要
数码视觉时代的广告设计,图像成为主要的讯息传递方式。从插画运用在广告产品设计中的理论和案例分析,论述了插画艺术作品的广告传播优势。
In the era of digital vision,image has become the main way of message delivery in advertising design.Based on the theory and case analysis of illustration in advertising product design,this paper discusses the advantages of illustration in advertising communication.
出处
《丝网印刷》
2022年第6期30-32,共3页
Screen Printing
关键词
插图艺术
广告设计
传播
illustration art
advertising design
spread
