消费者民族中心主义文献综述及研究展望

A Review on Consumer Ethnocentrism Tendency

近年来,经济全球化的浪潮态势迅猛,随着贸易战和疫情的冲击,“国货至上”和“偏爱进口”之间的矛盾愈加凸显,消费者民族中心主义的角色日渐模糊,对其理论研究架构做系统梳理整合,从概念演变、测量方法、前因变量和后果变量等几个方面进行研究综述,并结合中国化相关因素,展望未来研究方向,使之更好服务于消费者需求。

In recent years,with the rapid trend of economic globalization,with the impact of trade war and epidemic situation,the contradiction between"domestic products"and"preference for imports"has become more prominent,and the role of consumer nationalism has become increasingly blurred.The research framework has been re combed,and the research review has been carried out from the aspects of concept evolution,measurement methods,antecedent variables and consequence variables.Combined with the relevant factors of sinicization,the future research direction is expected To better serve the needs of consumers.