健康中国战略背景下中医药文化进校园发展的SWOT分析

SWOT Analysis on the Development of“Chinese Medicine Culture Entering Schools”under the Background of Healthy China Strategy

目的:在健康中国战略背景下分析中医药文化进校园的发展策略。方法:基于文献检索和现场调研,采用SWOT分析法构建策略矩阵。结果:中医药文化进校园具有较好的内部优势与外部机遇,但也有一些关键劣势和威胁需要规避。结论:应充分发挥中医药文化进校园的优势,加大政府政策支持力度,积极培养师资和挖掘资源,扩大社会影响。

Objective To analyze the development measures of“Chinese medicine culture entering schools”under the background of Healthy China strategy.Methods Data was obtained from literatures and field research,and used to construct strategy matrix with SWOT analysis.Results The project of“Chinese medicine culture entering schools”has good internal advantages and external opportunities,but there are also some key disadvantages and threats need to be avoided.Conclusion It is necessary to take fully advantages of“Chinese medicine culture entering schools”,intensify the government support policies,actively train teachers and utilize resources,and expand social influence.