冰雪旅游产业高质量发展的内涵、困境与路径突破

The Connotations, Dilemmas and Paths Breakthroughs of High-Quality Development of Ice and Snow Tourism

冬奥会的成功举办为我国冰雪旅游的发展带来巨大契机,冰雪旅游消费需求的持续释放和不断升级对冰雪旅游产业高质量发展提出新的要求。在构建需求、供给和管理三维主体共同参与的冰雪旅游产业高质量发展框架的基础上,系统剖析了冰雪旅游产业高质量发展的内涵,提出当前冰雪旅游产业高质量发展存在动力、结构和效率三大约束,针对上述约束,提出应加强政策引导、增强创新能力、优化发展结构、提升产业发展效率的对策,从而为我国冰雪旅游产业高质量发展提供有益借鉴。

The successful bid for the Winter Olympics has brought a huge opportunity for the development of ice and snow tourism in China, and the continuous release and upgrading of the consumer demand for ice and snow tourism has put forward new requirements for the high-quality development of the industry. From the three dimensions of demand, supply and management, this paper constructs the frame of high-quality development of ice and snow tourism, analyzes the connotation of high-quality development of ice and snow tourism, put forward the three major problems of power, structure and efficiency that currently restrict the high-quality development of ice and snow tourism. Based on the above, this paper puts forward the path of high-quality development of ice and snow tourism such as strengthening policy guidance, enhancing innovation capacity, optimizing development structure and improving industrial development efficiency. Hoping to offer a useful reference for the high-quality development of China’s ice and snow tourism industry.