中西方汽车文化融合对我国自主品牌发展的影响研究

The Research on the Merge of Sino-Western Automobile Culture and the Expansion of Chinese self-owned Brands

西方汽车文化历经百年,日臻完善,对其他地区的汽车文化产生了深远的影响。随着中国汽车产业的发展,汽车保有量和驾驶人数的增加,自主品牌的崛起,具有中国特色的汽车文化正逐步建立。本文力图从品牌理念、品牌名称、品牌设计方面分析中西方汽车文化融合对我国自主品牌的影响,有助于我国自主品牌的培育发展和国际传播。

With its great achievement,western automobile culture,which has developed for nearly hundreds of years,has a great impact on other countries and areas among which China sets a good example.Chinese car culture establishes itself along with the of evolution of Chinese automobile enterprises,the increasing car holders and drivers,as well as the upsurge of self-owned brands.This paper aims to expound on the causal relationship between the merge of Sino-Western car culture and the expansion of our self-owned brands so as to explore the means to further foster and promote more self-owned ones in the international market.