“空符号”在文化创意产品设计中的应用研究

RESEARCH ON APPLICATION OF"EMPTY SYMBOL"IN THE DESIGN OF CULTURAL AND CREATIVE PRODUCTS

文章根据现有研究,从符号学理论下的“空符号”角度出发,以故宫文化创意产品为例分析应用经验,进一步研究“空符号”在文化创意产品中的应用设计。首先,对“空符号”进行概述,同时对其特性和功能做了相应梳理;其次,简述何为文化创意产品设计,进而阐述了“空符号”在文化创意产品中的应用意义、应用思路及应用原则;最后通过对故宫文化创意产品进行举例分析,归纳出“空符号”在文化创意产品设计中的应用策略。希望通过文章的研究,能够促进文化创意产品设计的多样性,并为相关研究提供理论参考。

Based on the existing research,from the perspective of"empty symbol"under the theory of semiology,this paper takes the cultural creative products of the Forbidden City as an example to analyze the application experience,and further studies the application design of"empty symbol"in cultural creative products.Firstly,the"empty symbol"is summarized and the characteristics and functions of it are summarized.Secondly,the application significance,application ideas and application principles of"empty symbol"in the cultural and creative products are expounded.It is hoped that through the application research in this paper,promote the diversity of cultural and creative product design,and provide theoretical reference for relevant research.