文化消费视角下乡村文化创意产品设计策略研究

RESEARCH ON THE DESIGN STRATEGY OF RURAL CULTURAL CREATIVE PRODUCTS FROM THE VIEW OF CULTURAL CONSUMPTION

文化消费作为一个新的文化现象和经济现象已成为社会关注的焦点,文章将乡村文化创意产品设计置于文化消费视角下进行研究,以期拓展现有乡村文化创意产品设计策略,助力乡村振兴。首先分析了乡村文化创意产品设计中的文化消费体现,其次总结出乡村文化创意产品的设计维度,最后提出文化消费视角下乡村文化创意产品设计策略,为乡村文化创意产品设计提供行之有效的设计参考。

As a new cultural and economic phenomenon,cultural consumption has become the focus of social attention.The design of rural cultural and creative products is studied from the perspective of cultural consumption in order to expand the existing design strategies of rural cultural and creative products and help rural revitalization.The article first analyzes The embodiment of cultural consumption in rural cultural and creative product design,then summarizes the design dimensions of rural cultural and creative products,and finally puts forward the design strategy of rural cultural and creative products from the perspective of cultural consumption,providing effective design reference for rural cultural and creative product design.