基于气候舒适度的旅游目的地康养话语权重构研究

Reconstruction of Health and Regimen Discourse Power for Tourism Destinations on the Basis of Climatic Comfort Index

科学测度和分析康养气候条件,是康养旅游资源规划、开发和管理的前提。文章构建康养气候舒适度指数模型,以康养旅游的发起者——攀枝花市为研究对象,利用1990-2019年30年的气候统计资料,探究康养气候月份舒适度指数(Z_(m))、季节舒适度指数(Z_(s))、年度舒适度指数(Z_(y))阈值,建立康养气候舒适度分类标准。结果显示:康养气候舒适度指数模型能准确评价地区气候康养旅游的分布规律、特征类型、差异特色,重构旅游目的地“康养”属性和话语权,使目的地的“康养”价值透明化、“康养”功能可操作化。推动气候康养高质量发展,应划分气候康养基本类型,创新气候康养产品体系,营造气候康养文化氛围,拓展气候康养营销方式,构建气候康养信任机制。

Scientific measurement and analysis on climatic conditions is prerequisite to the planning,exploitation and management of health and regimen tourism resources.This paper aims at constructing a climatic comfort index model and it takes Panzihua,the initiator of health and regimen tourism,as research object,employs climatological statistics between 1990 and 2019,explores the threshold in terms of monthly climatic comfort index(Z_(m)),seasonal comfort index(Z_(s)),annual comfort index(Z_(y))in order to create a standardized classification of climatic comfort index for health and regimen.The results show:the index model accurately evaluates the distribution regularity,feature types and differentiation characteristics,besides it is capable of reconstructing the attributes and discourse power for“health and regimen”tourism destinations enabling the vitrification of its value as well as the operationalization of its function.The promotion of high quality development in climate-based health and regimen industry relies on classifications of fundamental categories,innovations of related products,fostering of cultural atmosphere,expansion of marketing approaches,and establishment of confidence mechanism.