高校网络舆情生成机制研究——基于40个案例的定性比较分析(QCA)

Research on the Generation Mechanism of University Network Public Opinion:A Qualitative Comparative Analysis Based on 40 Cases

风险社会的到来增加了高校运行管理的复杂度与难度,移动互联网为其中各类相关主体提供了多元话语空间,由此高校网络舆情事件更加容易爆发。通过定性比较分析(QCA)方法对40个高校舆情案例进行了研究,发现高校网络舆情生成是多变量共同作用的结果:涉及学生生命健康安全类事件,最容易触发舆情风险;重点高校相关事件容易引发意见领袖传播扩散,一旦叠加舆情共振,容易造成舆情爆发;普通高校发生涉及健康安全类事件引发中央级媒体报道,即使校方及时回应,依然会爆发网络舆情;当前环境下及时的舆情回应是高校舆情处置的基本操作,但其对于阻止舆情爆发的影响作用较小。

The arrival of risk society increases the complexity and difficulty of university operation and management,and the mobile internet provides multiple discourse spaces for various relevant subjects,therefore,university network public opinion events are more likely to break out.Through the qualitative comparative analysis(QCA),this paper studies 40 cases of public opinion in colleges and universities,and finds that the generation of network public opinion in universities is the result of the joint action of multiple variables.Events involving students’life,health and safety are most likely to trigger public opinion risk.Events related to famous universities are easy to cause the spread of opinion leaders.Once the superposition of public opinion resonance,it is easy to cause the outbreak of public opinion.Events involving health and safety in ordinary universities have triggered central media reports,even if the school responds in time,internet public opinion will still break out.In the current environment,timely public opinion response is the basic operation of public opinion disposal in universities,but it has little impact on preventing the outbreak of public opinion.