文化心理学视阈下的中华剑符号及其海外传播

A Study on Sword Sign and its Intercultural Communication

剑作为战场利器,是各符号圈中广泛存在的通用符号,其形制与相关的符号行为又呈现出本土特性。然而,在跨文化传播中,中华剑常被异域剑符号挟持,符号内涵被误读,文化厚重被无视,蕴含的民族精神欠尊重,故有必要对比中外剑符号,以文化心理学视角,揭示符号-文化-心理三元关系。研究发现,西剑与日剑有嗜杀传统,显露他们好斗的民族气质。中华剑较早符号化,体现的是我们非危不战的暴力观,自强内敛的气质追求与自由洒脱的人生向往。故外宣过程中,传播者应将中华剑符号的特异性视为引介重点,以期打动异域受众,这也是中华文化走出去并走进去的正确路径。

Sword is common-found in cold weapon era worldwide,also displays peculiarity in terms of its shape and concerning sign action in different semiospheres due to its culture implications and collective character of the people reflected.However,the image and content of Chinese sword being hijacked,ignored,even misinterpreted in other cultures,so there is a need to make a comparative study of swords from China,Europe,Japan from the lens of cultural psychology.The study found that Japanese and European swords have a murderous tradition,showing their combative national temperament.On the contrary,Chinese sword reflects our cautious attitude on war,self-reliant and introverted temperament,and a wish for a natural and unrestrained lifestyle.So in the process of cross-cultural communication,it is necessary to introduce the alterity of the Chinese sword.This is also the correct path for spreading Chinese culture overseas.