基于AHP分析的区域旅游景区竞争力研究--以陕西安康相关景区为例

Competitiveness of Regional Tourist Attractions Based on AHP Analysis--Taking Related Scenic Sports in Ankang, Shannxi Province as Examples

伴随旅游业发展,各景区间竞争日趋激烈,寻找科学的景区竞争力评价方法,探求景区竞争力影响因素成为提升景区竞争力,实现可持续发展的重要途径.通过层次分析法确定景区竞争力影响因子权重,经过数据分析得到各景区综合得分:秦巴生态景区为84.73,香溪洞景区为81.75,瀛湖景区为81.96,双龙景区为77.87.根据各指标得分明确景区优势和劣势,从挖掘文化内涵、加强基础设施建设、加大宣传力度和寻求景区合作4个方面提出景区旅游及区域旅游竞争力提升策略.

The development of tourism makes the competition among scenic spots increasingly intense. In this case, looking for a scientific evaluation method and exploring the influencing factors have become important ways to improve the competitiveness of scenic spots and promote their sustainable development. In this paper, the weight of the impact factors of the competitiveness of scenic spots is determined by AHP, and the comprehensive score of each scenic spot is obtained through data analysis. The results show that Qinba Ecological Scenic Spot scores 84.73, Xiangxidong Scenic Spot 81.75, Ying Hu Scenic Spot 81.96, and Shuanglong Scenic Spot 77.87. According to the scores of each index, the advantages and disadvantages of the scenic spots are defined, and the strategies for improving the competitiveness of scenic spots and regional tourism are put forward from of the aspects of tapping cultural connotation, promoting infrastructure construction, reinforcing publicity and enhancing cooperation among scenic spots.