新媒体语境下的视觉传达设计研究

Research on Visual Communication Design in the Era of New Media

新媒体时代产生了视觉传达设计内容与媒介的双重变动。数字媒介的快速普及带动了受众群体内容需求的多元与创意,通过数字媒介等新兴科技给受众群体带来了不同的内容体验。从一定程度上来看,视觉传达设计的创新与变动既具有必然性,同时也体现了新媒体本身的特征,如视觉传达设计所呈现出的发散性、连续性、互动性和迭代性。以新媒体语境为背景,研究视觉传达设计的创新发展策略,为视觉传达设计的发展提供参考。

In the era of new media,the content of visual communication design changes with the media.The rapid popularization of digital media drives the diversified and creative content demands of the public,and brings different content experiences to the public through new technologies such as digital media.To a certain extent,the innovation and change of visual communication design are not only inevitable,but also reflect the characteristics of new media itself,such as divergence,continuity,interaction and iteration of visual communication design.Based on the context of new media,this study discusses the innovative development strategy and application of visual communication design in detail,so as to provide reference for the development of visual communication design.