从轻创业模式视角看新电商和物流

Research on New E-commerce and Logistics from the Perspective of Light Entrepreneurial Model

随着电子商务的进一步发展,轻创业模式以其门槛底、灵活性高、物流快、成本低、变现快等优势成为创业者的首选模式,更有趋势成为新电商的一种代表模式。诸如直播电商、社交电商、兴趣电商、无货源电商、社区团购电商、助农电商之类的新模式为电商领域注入巨大的创新和消费活力,如今已然成为国内零售消费及内需增长的第一动力,为中国经济转型提供了重要的推动力。文中将从轻创业模式角度来分析新电商的发展现状及问题,并推测行业发展趋势及构想。

Nowadays,with the further development of e-commerce,the light entrepreneurial model has become the preferred model for entrepreneurs and a representative trend model of new e-commerce with its advantages of low threshold,high flexibility,fast logistics,low cost and fast realization.The new models such as live broadcast e-commerce,social e-commerce,interest e-commerce,non source e-commerce,community group purchase e-commerce,agricultural e-commerce,etc.inject great innovation and consumption vitality into the e-commerce field.Now they have become the first driving force for the growth of domestic retail consumption and domestic demand,and provide an important driving force for China s economic transformation.This paper will analyze the development status and problems of new e-commerce from the perspective of light entrepreneurial model,and speculate on the development trend and conception of the industry.