基于区块链的生鲜农产品冷链物流信息共享模型研究

Research on the Cold Chain Logistics Information Sharing Model of Fresh Agricultural Products Based on Blockchain

由于运输距离、物流技术的限制,导致出现冷链物流行业缺乏信任、运输过程不透明、数据存储不透明及资源共享难度大等问题。因此,结合区块技术的特性以保障生鲜农产品冷链物流信息共享的安全性、透明性、可溯源和及时性是当下研究的必经之路。首先,文中对生鲜农产品冷链物流的痛点进行分析,指出目前生鲜农产品冷链物流存在的信息不对称、真实度低、溯源难等问题;其次,提出基于区块链技术的生鲜农产品冷链物流信息共享模型,用以提高信息的透明度和安全性、提升生鲜农产品冷链运行总体效率等;最后,提出健全冷链物流标准化体系的建议,推动“区块链+冷链物流”模式的普及和应用。

Due to the limitations of transportation distance and logistics technology,there exist many problems such as the cold chain logistics industry lacks trust,the transportation process is opaque,data storage is opaque,and resource sharing is difficult.Therefore,combining the characteristics of block technology to ensure the security,transparency,traceability and timeliness of the cold chain logistics information sharing of fresh agricultural products is the only way for current research.Firstly,this article analyzes the pain points of the cold chain logistics of fresh agricultural products,and points out the current problems of asymmetry of information,low authenticity,and difficulty in traceability existing in the cold chain logistics of fresh agricultural products;secondly,it proposes fresh agricultural products based on blockchain technology.The cold chain logistics information sharing model is used to improve the transparency and safety of information,the overall efficiency of the cold chain operation of fresh agricultural products,etc.;finally,some suggestions are put forward to improve the cold chain logistics standardization system,and promote the popularization and application of the“blockchain+cold chain logistics”model.