跨境电商与农产品出口的双渠道供应链分析

Analysis of dual channel supply chain of cross-border e-commerce and agricultural products export

跨境电商作为新兴行业,凭借着互联网、大数据技术及网络营销方式,取得了快速发展。在跨境电商交易过程中,互联网经济区域性限制逐渐被淡化,从农产品销售角度看,跨境电商为农产品的出口销售,提供了更多的便利。在分析中国农产品利用跨境电商平台出口现状基础上,重点对中国农产品跨境电商出口双渠道供应链面临的现实问题、原因进行探讨,进而提出促进农产品跨境电商出口双渠道供应链运作的解决方案。

As an emerging industry,cross-border e-commerce has achieved rapid development with the help of the Internet,big data technology and online marketing.In the process of cross-border e-commerce transactions,the regional restrictions on the Internet economy have been gradually weakened.From the perspective of agricultural product sales,cross-border e-commerce has provided more convenience for the export and sales of agricultural products.Based on the analysis of the current export situation of China’s agricultural products by using the cross-border e-commerce platform,this paper focuses on the practical problems and reasons faced by the dual channel supply chain for cross-border e-commerce export of China’s agricultural products,and then proposes the solutions to promote the operation of the dual channel supply chain of cross-border e-commerce export of agricultural products.