高校网络舆情引导的本质、价值及策略

Study on Essence,Value and Strategy of Colleges'Internet Public Opinion Guidance

近年来,高校越来越成为网络舆情的焦点,这也充分表明高校与社会的联结日益密切,同时也折射出校园稳定关乎社会稳定。大学生网络行为自控力不足导致高校网络舆情引导具有艰巨性,资本运作和市场驱动使高校网络舆情引导呈现动态性,及时传递权威信息形成正面指引性是高校网络舆情引导的本质。加强高校网络舆情引导可以推进高校治理体系和治理能力现代化、促使道德与法律的规戒作用最大化、调适学生的思想困惑和心理失衡。因此,应当通过发挥朋辈先锋的思想引导作用、确保舆论引导机制科学到位、呼吁社会与家庭的协同治理来进行及时有效的引导,消除舆情危机,凝聚网络共识,使其朝着有利于社会和谐稳定的方向发展。

In recent years,colleges have focused on the public opinion on the Internet,which shows that the connection between colleges and society is quite close.Also,it reflects that campus stability is related to social stability.Clearly,students'lack of self-controlling online behavior might make it difficult to guide online public opinion in colleges.Capital operation and market driver make college guidance of online public opinion dynamic.Delivery of authoritative information is the essence of online public opinion guidance.Strengthening the guidance of online public opinion in colleges and universities can promote the modernization of college governance systems and governance capabilities,maximize the role of morality and law in discipline,and adjust students'ideological confusion and psychological imbalance.Therefore,it is essential to play the ideological guiding role of peer pioneers and ensure that the public opinion guidance mechanism is scientifically disseminated.There is no doubt that it is necessary to eliminate public opinion crises and build network consensus so as to make it conducive to social harmony.