长三角一体化发展战略下安徽省体育文化产业融合发展的思考

Thoughts on the Integrated Development of Sports Culture Industry in Anhui Province Under the Integration Development Strategy of the Yangtze River Delta

在对安徽省体育文化产业发展现状中存在的优势与机遇、不足与挑战论述的基础上,分析了长三角区域一体化发展战略下安徽省体育文化产业融合发展的背景:长三角区域一体化发展战略的必然需要;安徽省体育文化产业发展的现实需要;安徽省体育文化产业结构优化的动力需要。提出安徽省体育文化产业融合发展的途径:创新发展理念,探索发展新模式;完善市场布局,全方位加大以项目引领区域合作的实施;培育安徽省长三角体育文化产业融合发展的品牌;搭建沟通交流平台。

Based on the discussion of the advantages,opportunities,deficiencies and challenges existing in the deve-lopment status of sports culture industry in Anhui Province,this paper analyzes the background of the integrated development of sports culture industry in Anhui Province under the regional integration development strategy of the Yangtze River Delta.It is the inevitable need of the regional integration development strategy of the Yangtze River Delta,the realistic need of the development of sports culture industry in Anhui Province and the dynamic need of optimizing the structure of sports culture industry in Anhui Province.It puts forward the ways of the integrated deve-lopment of sports culture industry in Anhui Province:First,to innovate development concepts and explore new models of development.Second,to improve the market layout and increase the all-round implementation of regional cooperation with projects.Third,to cultivate the brand of integrated development of sports culture industry of the Yangtze River Delta in Anhui Province.Fourth,to build a communication platform.