供应商绿色压力对交通运输企业绿色创新行为的影响

Influence of Suppliers’Green Pressure on the Green Innovation Behavior of Transportation Enterprises

以211家交通运输企业为研究对象,基于利益相关者理论、高阶理论和制度理论,构建了供应商绿色压力、高管环保意识、政府环境规制与企业绿色创新行为之间的理论模型,利用层级回归分析和Bootstrap方法进行检验,探讨了供应商绿色压力对企业绿色创新行为的影响,并进一步分析了高管环保意识的中介作用及政府环境规制的调节作用。结果显示:供应商绿色过程协作和供应商绿色知识共享对企业绿色创新行为具有显著正向影响;高管环保意识在供应商绿色过程协作、供应商绿色知识共享与企业绿色创新行为之间起部分中介作用;政府环境规制正向调节供应商绿色过程协作、供应商绿色知识共享与企业绿色创新行为之间关系。最后提出推动交通运输企业绿色发展的管理启示。

Based on the stakeholder theory,upper echelons theory and institutional theory,211 transportation enterprises were taken as the research object,and a theoretical model between suppliers’green pressure,top managers’environmental awareness,government environmental regulations,and enterprises green innovation behavior was constructed.Using hierarchical regression analysis and Bootstrap method to test,the impact of suppliers’green pressure on enterprises green innovation behavior was explored,and the mediating role of top managers’environmental awareness and the moderating role of government environmental regulations was further analyzed.The results show that suppliers’green process collaboration and suppliers’green knowledge sharing have a significant positive impact on the enterprises green innovation behavior.Top managers’environmental awareness plays a partially mediating role between suppliers’green process collaboration,suppliers’green knowledge sharing and enterprises green innovation behavior.The government environmental regulations positively moderate the relationship between suppliers’green process collaboration,suppliers’green knowledge sharing and enterprises green innovation behavior.Finally,it puts forward the management enlightenment to promote the green development of transportation enterprises.