《申报》“读书问答”栏目之阅读引导

An Analysis of Reading Guidance in the Column"Reading Questions and Answers"in Shen Bao

近代中国著名的商业报纸《申报》于1934年开设了“读书问答”栏目,该栏目通过与读者的往来通信,交流与讨论了他们在读书过程中遇到的理论与实际问题,指引他们读书是“为着解决实际生活问题”,以增进其生活技能和对社会服务的效率,有效地担负起了帮助当时的广大民众尤其是青年们更好地理解现实、树立正确的人生观、积极开展社会生活的重任。“读书问答”栏目运用具体生动的方式所架设的阅读引导与思想传播的大众化桥梁,对于今天全民阅读活动的深入推进具有广泛的借鉴意义。

Shen Bao,a well-known business newspaper in modern China,launched a column"Reading Questions and Answers"in 1934.Through correspondence with readers,this column communicated and discussed the theoretical and practical problems they encountered in the process of reading and taught them that reading is"to solve real life problems",to improve their life skills and the efficiency of social services.This column effectively helped the general public,especially the young people,to better understand the reality,to establish a correct view of life,and actively take the responsibility of social life."Reading Questions and Answers"column created a public bridge for reading guidance and ideological dissemination in a concrete and vivid way,which set up an example for the further conduct of today's national reading activities.