基于马斯洛需求层次理论的山地型森林康养小镇资源评价与实证分析

Resource Evaluation and Empirical Analysis of Mountainous Forest Health and Wellness Town Based on Maslow’s Hierarchy of Needs Theory

山地型森林康养小镇是以山地地形为基础,拥有丰富的森林资源,为开展一系列康养活动提供良好条件的特色小镇。基于马斯洛需求层次理论,从生理需求、安全需求、社会需求与尊重需求、自我实现需求4个维度构建资源评价指标体系,通过AHP法确定各层次指标权重,结合FAHP法划定评价等级,对泰安古镇康养旅游资源进行实证研究。结果表明:(1)针对山地型森林康养小镇资源特点,该评价指标体系比传统资源评价体系更具适应性,指标更加完备、体系更加完善。(2)泰安古镇森林康养资源属于三级康养资源,经综合评分后划定优、劣势指标,提出该镇康养旅游规划发展无序、康养旅游品牌影响力不足、康养基础服务设施薄弱等亟待解决的问题。

Mountainous forest health and wellness town is a characteristic town based on mountainous terrains and abundant forest resources, which provides good conditions for carrying out a series of health and wellness activities.Based on Maslow’ s hierarchy of needs theory, a resource evaluation index system was constructed from the four dimensions: physiological needs, safety needs, social needs and respect needs, and self-realization needs. The index weights of each level were determined by the AHP method, and the evaluation level is determined by the FAHP method. An empirical study was conducted on forest health and wellness tourism resources of Tai’an ancient town. The results showed that:(1) According to the resource characteristic of mountainous forest health and wellness towns, the evaluation index system was more adaptable than the traditional resource evaluation system, and the index was more complete and the system was more perfect.(2) The forest health and wellness resources in Tai’an ancient town belonged to the third-level health and wellness resources. After the comprehensive evaluation, the advantages and disadvantages are delineated. Finally, some problems that needed to be solved urgently, such as the disorderly development of the town’s health tourism planning, the insufficient influence of the health and wellness tourism brands is, and the weak basic health and wellness service facilities.