浙江省建设“网上农博”成效·问题与对策

The Effect, Problems and Countermeasures of the Construction of “Online Agricultural Expo” in Zhejiang Province

全面回顾浙江省“网上农博”的崛起背景,深入分析“网上农博”在省级主管部门的重视下积极抗疫保供、营销服务、培训主体、拓展功能、开展数据分析等做法,指出平台面临的流量不足、扶持不够、创新欠缺、协统机制不完善等问题。根据现阶段发展形势,提出实施三年行动计划、优化平台功能、加大营销宣传、打造大数据平台、加强服务保障等对策建议。

This paper comprehensivey reviewed the background of the rise of online agricultural exposition,deeply analyzed the online agricultural exposition’s active anti-epidemic and supply guarantees,marketing services,training subjects,expansion of functions,and data analysis under the attention of provincial authorities,and pointed out that the platform faces insufficient traffic,insufficient support,lack of innovation,and imperfect coordination mechanisms.According to the development situation at the current stage,countermeasures and suggestions were put forward,such as implementing a three-year action plan,optimizing platform functions,increasing marketing and publicity,building a big data platform,and strengthening service guarantees.