新时代河南博物院文创产品创新开发研究

Exploring the Development and Innovation of Henan Museum Cultural Products in the New Era

近年来,作为文化创意产业的重要研究领域,博物馆文创产品得到社会各界的广泛关注。河南博物院是我国中部地区规模最大的博物馆之一,以藏品丰富著称。河南博物院自2019年成立文创办以来,以“考古盲盒”为代表的文创产品屡创佳绩。以河南博物院的文创产品开发为例,对新时代下博物馆文创的发展现状进行调研,并针对其不足之处提出相应的对策与建议,以期实现博物馆文化资源的创造性转化。

As an important research field of cultural creative industries,the museum cultural products has gained widespread attention from all walks of life in recent years.Henan Museum,one of the largest museums in central China,is famous for its rich collection since the founding of the office of cultural innovation in 2019.Represented by the"archaeological blind box",cultural creative products has won great popularity.Taking the cultural and creative product development of Henan Museum as an example,this paper tries to conduct in-depth research on the current situation of cultural and creative development of museums in the new era,and puts forward corresponding countermeasures and suggestions for its shortcomings in order to promote the creative transformation of museum cultural resources.