数字经济下工业互联网平台信息共享激励机制研究

The Information Sharing Incentive Mechanism of Industrial Internet Platform Under Digital Economy

工业互联网平台依托雄厚的科技创新能力和丰富的制造资源,构建起了产业生态圈中的信息交换核心枢纽,通过连接工业生产全要素以及合理配置资源,推动了数字经济下新型供应链的高效运转。但是,由于信息泄露风险的存在,使得成员企业主动参与信息共享的意愿较低,导致了“搭便车”现象的发生,工业互联网平台的作用也会大打折扣。因此,本文提出一种结合信息共享补贴和信息增值服务的激励策略,以调动企业参与工业互联网平台以及信息共享的积极性,通过基于Agent模型的仿真方法,验证了所提出激励策略的有效性。在此基础上,本文分析了各类外部环境因素对于信息共享水平和社会福利的影响,为工业互联网平台激励策略的动态调整提供建议。

Relying on strong scientific and technological innovation and rich manufacturing resources,the industrial Internet platform has built a core hub of information exchange in the industrial ecosystem.By connecting all factors of industrial production and rational allocation of resources,the platform promotes the efficient operation of the new supply chain under the digital economy.However,due to the existence of information disclosure risk,member enterprises show low willingness toward active participation in information sharing,resulting in the“free riding”phenomenon,and the role of industrial Internet platform will be greatly compromised.Therefore,this paper proposes an incentive strategy that combines information sharing subsidies and information value-added services to mobilize the enthusiasm of enterprises to participate in industrial Internet platform and information sharing.The effectiveness of the proposed incentive strategy is verified by the simulation method based on Agent model.On this basis,this paper analyzes the impact of various external environmental factors on the level of information sharing and social welfare,and provides suggestions for the dynamic adjustment of incentive strategy of industrial Internet platform.