“双高”背景下基于“渗透式”课程思政理念的课程开发研究--以“直播营销综合实训”课程为例

Research on the Curriculum Development Based on Infiltration Curriculum Ideological and Political Concept Under the Construction of High-Level Vocational Colleges and Specialty Groups with Chinese Characteristics--Taking“the Comprehensive Training of Live Broadcasting Marketing”as an Example

在“双高计划”建设的背景下,促进专业教育与思政教育同向同行已成为职业教育的重要使命。以“直播营销综合实训”课程为例,基于“渗透式”课程思政理念,采用校企双元育人的课程开发思路,以“直播助农”为思政教育主线,构建起“助力乡村振兴,青年大有可为”的课程思政体系,通过优化课程内容、制定教学策略和完善考核模式,全过程多维度地深挖课程思政元素,打造出全新的“直播营销综合实训”课程,促进技能提升与价值培育协同发展目标的实现。

Under the construction of high-level vocational colleges and specialty groups with Chinese characteristics,it has become an important mission of vocational education to promote the coordinated development of professional education and ideological and political education.Based on infiltration curriculum ideological and political concept,the comprehensive training course of live marketing adopts the curriculum development idea of dual education of schools and enterprises.Taking“live streaming to support farmers and agriculture”as the main line of ideological and political education,this paper builds a curriculum ideological and political system of“Rural Vitalization,Youth Can”.By constructing the curriculum ideological and political system,optimizing the curriculum content,formulating teaching strategies and improving the assessment mode,this paper deeply digs and buries the elements of ideological and political education in multiple dimensions in the whole process,creates a new comprehensive training course of live marketing,and promotes the realization of the goal of coordinated development of skill improvement and value cultivation.