基于AHP的乡村影视基地选址评价体系研究

Research on Evaluation Systems of Rural Film and Television Base Selection Based on AHP

随着影视旅游的热度逐渐上涨,越来越多的乡村开始融入影视产业,打造影视基地,带动乡村旅游,但部分乡村盲目开发,没有充分利用乡村资源。以辽宁省5个传统村落作为研究对象,从资源条件、社会经济条件、地理条件三大方面,采用层次分析法,构建了乡村影视基地选址评价体系,分析了出各乡村影视基地的发展潜力,从而评价出适宜建设影视基地的乡村。通过层次分析法在乡村影视基地选址评价中的应用,提出了使得乡村影视基地的选址更为科学、客观、合理的新方法。

With the increasing popularity of film and television tourism,more and more villages begin to integrate into the film and television industry,build film and television bases,and promote rural tourism,but some villages develop blindly and do not make full use of rural resources.Therefore,the construction of the evaluation systems for the site selection of rural film and television bases will make the site selection of rural film and television bases more scientific,objective and reasonable.It is the first prerequisite for the construction of rural film and television bases.Based on the Analytic Hierarchy Process(AHP),this paper constructs the evaluation index systems,determines the index weight,and uses the Rosenberg-Fishbein mathematical model to calculate the results,so as to calculate the development potential index more scientifically and reasonably,and draw the conclusion whether it is suitable to build a rural film and television base.