公平关切下供应链碳减排与低碳宣传决策研究

Carbon Emission Reduction and Low-Carbon Promotion Decisions in Supply Chain With Fairness Concern

以单个制造商和单个零售商组成的二级低碳供应链为研究对象,分别在制造商公平中性和制造商公平关切情形下构建了供应链碳减排及低碳宣传决策模型,分析了制造商公平关切对碳减排水平、低碳宣传水平、低碳宣传成本分担比例、供应链成员利润及供应链整体利润的影响。结果表明:制造商公平关切会降低产品的碳减排水平、低碳宣传水平,且不利于制造商和零售商的低碳宣传合作;随着制造商公平关切系数的增大,制造商、零售商及供应链整体利润均出现不同程度的下降,但制造商利润所占供应链整体利润的比例却不断增大。

Taking the secondary low-carbon supply chain composed of a single manufacturer and a single retailer as the research object,the decision models of supply chain carbon emission reduction and low-carbon publicity are constructed under the conditions of manufacturer's fairness and neutrality and manufacturer's fairness concern,respectively.And the effect of manufacturer’s fairness concern on the level of carbon emission reduction,low-carbon promotion,the proportion of low-carbon promotion costs,the profits of supply chain members and the total channel are analyzed.Then,this paper compares the results in two cases.It is found that the manufacturer’s fairness concern will reduce the level of carbon emission reduction and low-carbon promotion,and it is not conducive to the co-op low-carbon promotion between the manufacturer and retailer.In addition,with the increasing of the manufacturer’s fairness concern,the profit of manufacturer,retailer and the overall channel have suffered different degrees of damage,but the proportion of the manufacturer’s profit in the overall profit has been increasing.