摘要
绿色食品作为优质食用农产品品牌,近年来得到了快速发展,但绿色食品标志的使用率较低,绿色食品的品牌效应未得到充分体现,还有待挖掘与宣传推广。因此,本文对绿色食品企业发展现状以发展思路进行了分析,以实现提质增效。
As a brand of high-quality edible agricultural products,green food has developed rapidly in recent years,but the usage rate of green food logo is low,the brand effect of green food has not been fully reflected,and it needs to be explored and promoted.Therefore,this paper analyzes the development status of green food enterprises with development ideas,in order to improve quality and efficiency.
作者
刘小叶
LIU Xiaoye(Chongqing Changshou District Agriculture and Rural Committee,Chongqing 401220,China)
出处
《食品安全导刊》
2022年第16期180-183,共4页
China Food Safety Magazine
关键词
绿色食品
品牌效应
发展现状
策略
green food
brand effect
development status
strategy
