中国西北地区皮革类旅游纪念品的地域性与创意性特征分析

Regional and Creative Characteristics of Leather Tourist Souvenirs in Northwest China

旅游纪念品作为特殊的旅游产品,能够充分体现一个地区和旅游景点的地域性和特色,同时也是区域旅游产业推动旅游产品健康发展的创意之举,大多数旅游纪念品能够体现出鲜明的地域特色和极具创意性的特点。本文以内蒙古为例,以皮革类旅游纪念品为切入点,对旅游纪念品的概念和特点做了简要介绍,在此基础上,从旅游纪念品的选材、产品装饰手法、工艺手法,以及民俗文化的应用对其地域性做了深入分析,并从纪念品类型、外观造型、工艺手法3个层面深度解析西北地区皮革旅游纪念品的创意性。通过对其地域性和创意性的分析发现,西北地区皮革类旅游纪念品之所以受到市场消费者的青睐,是因为其民族气息、民俗文化和独特的产品选材。

As a special tourism product,tourist souvenirs can fully reflect the regionality and characteristics of a region and scenic spots.At the same time,it is also a creative move for the regional tourism industry to promote the healthy development of tourism products.Most tourist souvenirs can reflect distinctive regional characteristics and highly creative characteristics.Taking Inner Mongolia as an example,taking leather tourist souvenirs as the starting point,this paper briefly introduced the concept and characteristics of tourist souvenirs.On this basis,an in-depth analysis of its regionality was made from the selection of tourist souvenirs,product decoration techniques,process techniques and the application of folk culture.The creativity of leather tourist souvenirs in Northwest China was deeply analyzed from three aspects including Souvenir type,appearance modeling and process techniques.Through the analysis of its regionality and creativity,it is found that leather tourist souvenirs in Northwest China are favored by market consumers because of their national flavor,folk culture and unique product selection.