皮革行业形势分析及新时代发展战略建议

Situation Analysis of Leather Industry and Development Strategies in New Era

为促进皮革行业更好的发展,分析了当前皮革行业经济形势,并提出新时代下皮革行业的发展战略。分析了皮革行业经济变化趋势、皮革行业出口额占比等情况,提出皮革行业在新时代的发展战略建议,主要包含始终坚持绿色发展、加强科技创新、建立产业集群、改善产业结构、加强自主品牌建设、合理定价并加强产权保护意识、掌握信息占领市场、取得客户信任保住市场、企业市场营销策略创新与人才队伍建设10个方面,为皮革行业发展提供帮助。

In order to promote the better development of leather industry, the current economic situation of leather industry was analyzed, and the development strategy of leather industry in the new era was put forward. The economic trend of leather industry and the proportion of export value of leather industry were analyzed. Based on the analysis of the current situation, the development strategy of leather industry in the new era was proposed, which mainly includes ten aspects, such as always adhering to green development, strengthening scientific and technological innovation, establishing industrial clusters, improving industrial structure, strengthening the construction of independent brands, rationally pricing and strengthening the awareness of property rights protection, mastering information to occupy the market, gaining customers’ trust to keep the market, innovating enterprise marketing strategies and building a talent team, so as to help the development of leather industry.