基于互动媒体的“诗路浙江”数字化展示模式研究

Research on the Digital Display Mode of "Poetry Road Zhejiang" Based on Interactive Media

“诗路浙江”是融合诗歌、历史、艺术、生态的多元文化体系,是深入推进“大花园建设”和“文化浙江”发展的综合性社会工程。数字化时代背景下,互动媒体以其丰富的互动性等为“诗路浙江”的数字化展示提供了新的契机。打造虚拟现实(Virtual Reality,VR)虚拟诗路空间,足不出户遍览诗路风光;构思AR交互文创产品,虚实结合推进文化赋能;创建H5移动交互媒体,借助流量传播推广诗路文化。通过构建合理的“诗路浙江”数字化展示模式,推进诗路产业的传播与发展。

"Poetry Road Zhejiang" is a multicultural system that integrates poetry, history, art and ecology, and is a comprehensive social project that further promotes the development of "big garden construction" and "cultural Zhejiang". In the context of the digital age, interactive media has provided a new opportunity for the digital display of "Poetry Road Zhejiang" with its rich interactivity. Create a Virtual Reality(VR) virtual Poetry Road space, and enjoy the scenery of Poetry Road without leaving home;conceive AR interactive cultural and creative products, combine virtual and real to promote cultural empowerment;create H5 mobile interactive media, and promote Poetry Road culture with the help of traffic dissemination. By constructing a reasonable "Poetry Road Zhejiang" digital display mode, we will promote the dissemination and development of the poetry road industry.