摘要
影视IP“引致旅游”是一种新型旅游形式,热门影视IP在带来巨大流量的同时,也面临着诸多问题:影视呈现与印证寻梦的落差;文化消费单一、开发管理滞后;拉新阶段流量暴增、转化阶段后劲不足;同质化严重、缺乏核心品牌。其原因主要为:虚拟与现实的错位、单一与多元的矛盾、短期与长期的失衡、同质与差异的冲突。因此,影视旅游延长生命周期、保持竞争力还需开发运营者在体验真实化、消费人文化、运营系统化、定位差异化等方面深入思考、深耕细作。
"Movie-Induced Tourism" is a new form of tourism.While the popular film and television IP brings huge traffic, it also faces many problems:The gap between film and television presentation and verification of dream seeking;Cultural consumption single and development and management lag;Flow surge in the new phase and lack of momentum in the transformation phase;Serious homogenization and lack of core cultural brands.The main reasons are: the dislocation between the virtual and the real, the contradiction between the single and the pluralistic, the imbalance between the short-term and the long-term, the conflict between the homogeneity and the difference.Therefore, to prolong the life cycle and maintain the competitiveness of film and television tourism, it is necessary to develop operators to think deeply and work intensively in the aspects of real experience, humanistic consumption, system operation and differential positioning.
作者
宋蓓娜
Song Beina(School of Literature,Capital Normal University,Beijing 100048;Hebei Vocational College of Politics and Law,Shijiazhuang Heibei 050061)
出处
《对外经贸》
2022年第5期70-73,共4页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
2021年度研究生首都师范大学高水平学术创新项目“影视IP‘引致旅游’的长红策略探析”成果(编号:001-2155081)。
关键词
影视IP
引致旅游
影视旅游
体验经济
the Film and Television IP
Induced Tourism
Movie and TV Tourism
Experience Economy