中医药企业供应链管理数字化转型模式的研究——以天士力为例

Research on Digital Transformation Mode of Supply Chain Management in Traditional Chinese Medicine Enterprises—Take Tasly as an Example

数字化时代,信息技术正在重塑中医药行业,企业传统的供应链管理模式需要转型进而保障企业的生存发展。在此背景下,越来越多的中医药企业借助互联网平台,积极谋求供应链管理数字化转型。本文全面梳理了天士力构建的供应链管理数字化转型模式,剖析了转型中的挑战与困局,进而分析了其企业文化对转型的助力作用,为传统中医药企业的供应链管理数字化转型提供借鉴和参考。

In the digital era,information technology is reshaping the traditional Chinese medicine industry.The traditional supply chain management mode of enterprises needs to be transformed to ensure the survival and development of enterprises.In this context,more and more traditional Chinese medicine enterprises actively seek the digital transformation of supply chain management with the help of Internet platform.This paper comprehensively combs the digital transformation mode of supply chain management constructed by Tasly,analyzes the challenges and difficulties in the transformation,and then analyzes the contribution of its corporate culture to the transformation,so as to provide reference and reference for the digital transformation of supply chain management of traditional Chinese medicine enterprises.