从多元文化到设计共生:南方丝绸之路云南段的设计政策展望

From Multi-Culture to Design Symbiosis:Prospects for the Design Policy of the Yunnan Section of the Southern Silk Road

南方丝绸之路云南段以多元文化为其显著特征,其现代转化亦需要设计政策的介入。微观层面,从民族视觉形象设计出发凝聚民族符号;中观层面,以“点—线—面”的辐射设计旅游线路,扩充传统南方丝绸之路的区域限定;宏观层面,以文化相对主义视角尊重不同文化形式,体现多元文化的丰富形态。最终,通过基于跨境民族的民间交流、现代多媒体网络传播实现文化产品的互动,通过对国外优秀设计政策的借鉴与本土化适应实现政策互鉴。以期通过南方丝绸之路云南段文化辐射带的构建实现从多元文化走向设计共生的发展路径。

The Yunnan section of the southern silk road is characterized by multi-culture,and its modern transformation also needs the intervention of design policies.At the micro-level,from the perspective of the design of national visual image,it condenses national symbols.At the meso-level,the tourism route is designed with the radiation of "point-line-plane" to expand the regional limitation of the traditional southern silk road.At the macro-level,we should respect different cultural forms from the perspective of cultural relativism,reflecting the rich forms of multiculturalism.Finally,the interaction of cultural products can be realized through cross-border ethnic non-governmental exchanges and modern multimedia network communication.Through the reference and localization of foreign excellent design policies,mutual learning can be realized.Through the construction of the cultural radiation belt of Yunnan section of the Southern Silk Road,we hope to realize the development path from multi culture to design symbiosis.