“互联网+”时代下城市快闪店的模块化设计研究

Research on Modular Design of Urban Pop-up Stores in the Era of"Internet+"

在“互联网+”时代下,人们的消费方式由选择性和目的性消费转化为迅捷性的体验性消费,快闪店由此应运而生。文章针对快闪店在设计建造、拆卸过程中的不便之处,引入模块化设计手法进行归纳和总结,并结合当下消费活动的现状及特点进行深入探讨;其次是针对耐克跑步站快闪店的模块化设计进行研究分析,为今后更好地探讨快闪店模块化设计问题提供更多的理论和实践支持。

In the era of"Internet+",people's consumption mode is transformed from purposive consumption to experiential consumption,and pop-up stores are born.In view of the inconveniences in the design,construction and dismantling of pop-up stores,modular design is introduced to summarize and conclude,and the current situation and characteristics of current consumer activities are discussed in depth.The second is to research and analyze the modular design of Nike running pop-up store,and provide more theoretical and practical support for better exploration of the modular design of pop-up stores in the future.