体育用品上市公司研发投入对核心竞争力影响的实证研究

Empirical Study on the Impact of R&D Investment on Core Competitiveness of Listed Sporting Goods Companies

研发创新问题与核心竞争力问题是体育产业公司的关键问题、重要问题,对整个体育产业的发展意义重大。本文以我国13家A股体育用品上市公司2017—2020年数据作为样本,对公司研发投入与核心竞争力关系进行多元线性回归实证分析。研究结果表明,体育用品上市公司的研发投入与核心竞争力呈显著正相关。并在实践讨论与反思基础上提出建议:增强研发投入,营造良好研发环境;扩大融资渠道,合理控制资产负债率;加强无形资产管理,提升品牌价值。

R&D innovation and core competitiveness are the key issues and important issues of sports industry companies,which are of great significance to the development of the whole sports industry.Based on the 2017-2020 data of 13 A-share sporting goods listed companies in China,this paper makes an empirical analysis of the relationship between corporate R&D investment and core competitiveness by multiple linear regression.The results show that,R&D investment of listed sporting goods companies is significantly positively correlated with core competitiveness.Finally,some suggestions are put forward on the basis of practical discussion and reflection,enhancing R&D investment and creating a good R&D environment;expanding financing channels and reasonably controlling of asset-liability ratio;strengthening the management of intangible assets and enhancing brand value.