基于智库双螺旋法的舆情治理与智库研究

Public Opinion Governance and Think Tank Research Based on Think Tank Double Helix Methodology

舆情治理亟须应对我国经济转轨、社会转型、改革攻坚时期面临的风险关联性挑战、建模复杂性挑战、学科交叉性挑战、社会影响性挑战、情景不确定性挑战等“五大挑战”,是大数据驱动下的典型智库研究。运用智库双螺旋法全过程指导舆情治理与智库研究,立足有效应对五大挑战、服务国家治理需求,深入理解舆情风险与价值之间的关系,促进舆情学术研究理论方法的交叉融合,提升智库研究逻辑架构的科学化、专业化水平,破除从学术研究向智库研究转变的认知壁垒,发挥思维指导、过程指导、操作指导、组织指导作用。

Public opinion governance research is a typical think tank research driven by big data,which should deal with the“five major challenges”faced by China’s economic transformation,social transformation,and reform challenges,namely,risk intertwined challenges,modeling complexity challenges,interdisciplinary challenges,social impact challenges,and scenario uncertainty challenges.The Think Tank Double Helix Methodology provides an effective research paradigm to guide the whole process of public opinion governance and think tank research.Based on this methodology,opinion research could effectively respond to the five significant challenges and serve the demands of national governance.This paper demonstrates a deep understanding of the relationship between the risk and value of the public opinion.It is also explained how to use the Think Tank Double Helix Methodology to promote the interdisciplinary integration of theoretical methods of public opinion academic research,improve the scientific and professional level of the logical framework of think tank research,and break down the cognitive barriers of the transformation from academic research to think tank research.This methodology provides thinking,process,operation,and organizational guidance.Under this guidance,we adhere to the problem-oriented,evidence-oriented,and scientific-oriented to conduct opinion think tank research.We establish a full-chain risk response mechanism,including public opinion collection,judgment,disposal,and response.We improve the risk rating system,including public opinion monitoring,early warning,prevention,and resolution,build a value shaping system including public opinion dissemination,guidance,influence,and credibility.This methodology promotes the research of public opinion think tanks from empirical to scientific research,from discrete to systematic approach,from a single discipline basis to comprehensive and consistent research from pure academic-oriented to integrative studies fitting both academic and practical requirements.These research transitions improve the quality and effectiveness of public opinion governance and think tank research for servicing decision-making.