健康中国背景下休闲体育与康养产业发展研究——以四川省为例

Study on the Development of Leisure Sports and Health Industry under the Background of Healthy China——Take Sichuan Province as an Example

四川省以其特有的山地旅游资源、多民族文化及其政策主导下的服务框架为依托,如火如荼地开发以休闲体育为媒介的康养产业,作为“健康中国”战略下休闲体育服务康养的重要实践,是实现运动康养、生态康养、文旅康养等多路径有机融合的良性探索。该文采用文献资料法、归纳分析法、调查法等,研究“健康中国”战略下四川休闲体育与康养产业融合的发展路径。研究认为,四川休闲体育与康养产业融合发展的路径应是多形式有机统一的,在旅游景区内销售休闲体育康养产品、组织康养性质的体育旅游、研发康养体育项目及其技能、培养康养体育指导人才、创办专业的康养休闲体育示范区等,将必会成为闪光点。

In sichuan Province,with its peculiar mountain tourism resources,which is dominated by the national culture and policy framework of service as the backing,it is in full swing to develop the health care industry with leisure sports as the media.As an important practice of leisure sports service health care under the"Healthy China"strategy,it is a benign exploration to realize the multi-path organic integration of sports health care,ecological health care,culture and tourism health care.This paper uses the methods of literature,inductive analysis and investigation to study the development path of the integration of leisure sports and health care industry in Sichuan under the strategy of"Healthy China".The research shows that the path of the integrated development of leisure sports and health care industry in Sichuan should be multi form and organic unity.Selling leisure sports and health care products in scenic spots,organizing health care sports tourism,developing health care sports projects and skills,cultivating health care sports instructors,and establishing professional health care and leisure sports demonstration areas will certainly become flash points.