平台依附型新创企业的成长风险及其规避策略

The Growth Risk and Avoidance Strategies of the Platform-Dependent Start-ups

数字平台已成为经济社会发展的基础设施,成千上万的创业者基于平台创办了企业并在平台上销售产品和服务,这些平台依附型新创企业的成长过程对竞合理论、资源基础理论、价值链理论等形成了严重挑战。基于此,在系统解析平台所有者锁定平台依附型新创企业成长机理的基础上,从进入平台依附型新创企业的产品空间、平台所有者算法不透明性和变化性等方面探讨了平台依附型新创企业的成长风险,并从多归属策略、收入多元化等方面提出了平台依附型新创企业成长风险的规避策略。

Digital platforms have become the infrastructure of economic and social development, with thousands of entrepreneurs starting businesses based on them and selling products and services on these platforms. Platform-dependent start-ups pose serious challenges to the theory of competition and cooperation, resource-based theory and value chain theory during their growth. Based on this, this study systematically analyzes the mechanism of platform owner locking platform dependent startups. Then, this study explores the growth risk of platform dependent startups, such as the platform owner entering into the platform-dependent start-ups’ business, algorithmic management, changing the terms of participation. Finally, from multiple ownership strategy, diversification of income, huddling together for warmth between enterprises, this study puts forward the growth risk and avoidance strategies of platform dependent start-ups.