摘要
企业之间的竞争不仅仅是产品的竞争更是市场的竞争,因此,企业通过产品设计、营销策划、质量管理等一系列措施,提高综合竞争力,树立良好的品牌形象,最终促进市场开拓。本文就全面质量标准化在企业策划中的创新以及应用展开探讨,希望能够推动企业可持续发展。
The competition between enterprises is not only the competition of products but also the competition of the market.Therefore,through a series of measures such as product design,marketing planning,and quality management,enterprises can improve the comprehensive competitiveness,establish a good brand image,and ultimately promote market development.This paper discusses the innovation and application of total quality standardization in enterprise planning,which is expected to promote the sustainable development of enterprises.
作者
王佳
WANG Jia(Shanxi Institute of Applied Science and Technology)
出处
《中国标准化》
2022年第8期101-103,共3页
China Standardization
关键词
全面质量
标准化
企业策划
创新
应用
total quality
standardization
enterprise planning
innovation
application
