文旅融合背景下湘南地区乡村文化旅游发展探析

Analysis on Development of Rural Cultural Tourism in Southern Hunan Under the Background of Culture and Tourism Integration

湘南地区文化旅游资源丰富,乡村文化旅游发展潜力巨大。本文梳理了湘南地区文旅资源概况,分析了湘南地区乡村文化旅游融合发展的优势与不足,提出了湘南地区乡村文化旅游融合发展的建议,以期促进湘南地区乡村文化的繁荣,将潜在的文化资源价值转化为现实的经济价值,提升当地旅游经济的发展水平,助力湘南乡村振兴。

Southern Hunan is rich in cultural tourism resources,and has great development potential of rural cultural tourism.This paper sorted out the general situation of cultural tourism resources in southern Hunan,analyzed the advantages and disadvantages of the integrated development of rural culture tourism in southern Hunan,and put forward suggestions for the integrated development of rural culture tourism in southern Hunan,in order to promote the prosperity of rural culture in southern Hunan,transform the potential value of cultural resources into the real economic value,promote the development level of local tourism economy and help revitalize rural areas in southern Hunan.