新媒体时代Vlog的创作和发展探析

Analysis on the Creation and Development of Vlog in the New Media Era

新媒体时代Vlog作为短视频的基本形态之一逐渐发展起来,并形成了独特的“Vlog文化”。Vlog作为视频领域的新样态,对于国内短视频行业的发展具有重要的推动作用。运用社会学家戈夫曼的戏剧理论对Vlog创作者进行了自我形象建构分析,指出拍摄Vlog在一定程度上满足了创作者的自我认知需求、自我价值实现、自我表达和社会交往的愿望以及渴望获得关注的心理需要。从镜头、转场、景别、剪辑、叙事视角等5个方面分析了Vlog独有的视听语言。针对Vlog创作同质化、收入模式单一等问题,提出深度挖掘内容、加强平台建设、提升自身媒介素养等建议。

Vlog,as one of the basic forms of short videos,has gradually developed and formed a unique"Vlog culture"in the new media era.Being a new form in the video field,Vlog plays an important role in promoting the development of the domestic short video industry.Sociologist Goffman's dramaturgical theory was adopted to analyze the creators'self-image construction and it was pointed out that vlogging satisfies the creators'needs for self-awareness,the realization of self-worth,the desire for self-expression and social interaction,and the desire to gain attention to a certain extent.This paper analyzed Vlog's unique audio-visual language from five aspects,such as shot,transition,scene,editing and narrative perspective.In view of the homogenization of Vlog creation and single income model,some suggestions on deeply digging up the content,strengthening platforms construction and improving their own media literacy are put forward.