基于社交媒体照片的公众乡村景观偏好——以上海市青西地区为例

Public Rural Landscape Preferences based on Social Media Photos:A Case Study of Qingxi Region of Shanghai

近年来,我国快速城镇化及迅速发展的乡村旅游导致了乡村和城市景观风貌趋同、乡村地域风貌特色丧失等问题。在乡村振兴的大背景下,保护乡村风貌、合理规划乡村景观具有重要意义。为了使规划设计满足公众的需求,应准确、全面地了解公众对乡村景观的偏好。随着互联网的发展,社交媒体已经成为公众传达自己真实的思想、情感、意见的主要平台。尤其是一些带有地理信息的照片数据,为景观规划、研究人员提供了大量的带有空间信息的景观感知偏好数据。文章以上海市青西地区为例,对社交媒体上公众发布的照片进行内容分析,分析总结公众的乡村景观偏好。

In recent years,the rapid urbanization and rapid development of rural tourism have caused problems such as the convergence of rural landscape and urban landscape,and the gradual loss of rural regional features.In the context of rural revitalization,it is of great significance to protect the rural landscape and rationally plan the rural landscape.In order to make planning and design meet the needs of the public,it is necessary to accurately and comprehensively understand the public’s preference for rural landscapes.With the development of the Internet,social media has become the main platform for the public to convey their true thoughts,feelings and opinions.Some photo data with geographic information provide a large amount of landscape perception preference data with spatial information for landscape planner and researchers.This paper takes the Qingxi Region of Shanghai as an example,analyzes the content of the photos posted by the public on social media,and analyzes and summarizes the public’s rural landscape preferences.