高校O2O服务平台现状研究

Research on the current situation of O2O service platform in colleges and universities

中国互联网用户已经突破十亿,而当今大学生作为出生在信息时代的“数字原住民”,互联网的使用非常普遍,学生的各项互联网需求很大,市场潜力巨大,因而逐渐出现了各种各样的高校校园服务平台。这些平台在方便学生的同时,也渐渐显露出了各种问题。文章采用抽样调查的方式获取用户反馈,研究了高校校园O2O服务平台的现状。

China’s Internet users have exceeded one billion,and today’s college students,as the“digital aborigines”born in the information age,use the Internet is very common.Students have great Internet demand and huge market potential.Therefore,a variety of college campus service platforms have gradually emerged.While these platforms are convenient for students,they also gradually reveal various problems.This paper uses sampling survey to obtain user feedback,and studies the current situation of O2O service platform on campus.