根植本土文化的乡镇品牌培育战略研究——以广州从化吕田镇为例

Research on the Strategy of Cultivating Township Brand Rooted in Local Culture——A Case Study of Lvtian Town Conghua Guangzhou

在国家对新农村建设提出遵循乡村自身发展规律、充分体现农村特点、注意乡土味道的重要指导下,为推动广东珠三角区域性现代农业发展,基于“互联网+”的现代信息高速流通时代,如何运用商业品牌效益推动乡镇农业快速发展,本文以广州市从化区吕田镇为例,就如何走好农副产品流通、信息服务之路,进行市场品牌培育与推广,打造具有乡土文化特色的“吕田”品牌,提出品牌培育路径和策略,为促进乡镇农业特色发展,服务新农村建设提供理论借鉴.

The state puts forward the following guidelines:following the rural development law,fully reflecting the rural characteristics and paying attention to the local flavor,and the government promotes the rapid development of agriculture in Guangdong based on the Internet plus modern information high-speed circulation era.In the case of Lvtian Town,Conghua District,Guangzhou,on how to take the road of circulation and information service of agricultural and sideline products,cultivate and promote market brands,and create a"Lvtian"brand with local cultural characteristics,this paper puts forward brand cultivation paths and strategies,so as to provide theoretical reference for promoting the development of township agricultural characteristics and serving the construction of new countryside.