摘要
On October 16,2017,Caixin Media surprised everyone with an announcement that it would charge its readers to access its platform,thus becoming China’s first media outlet to put all of its online news behind a subscription paywall.Four years later,in December 2021,the International Federation of Periodical Publishers(FIPP)released its 2021 Global Digital Subscription Snapshot.Caixin ranked 10th on the list behind The New York Times and Washington Post as the only Chinese media outlet to make the list.Braving controversy,Caixin has tested the waters to explore paid subscription models in the Chinese press and publishing industry.