重大突发公共卫生事件中“信息疫情”的形成原因、治理困境及其突破路径

The Causes,Governance Difficulties and Breakthrough Paths of“Infodemic”in Major Public Health Emergencies

[目的/意义]了解重大突发公共卫生事件中信息疫情的表现形式、形成原因、治理现状及存在的问题,对于设计信息疫情的有效治理路径具有重要意义。[方法/过程]以新冠肺炎疫情为例,在分析信息疫情概念、表现形式及主题范围的基础上,从宏观、中观和微观视角分析了信息疫情的形成原因,并分别梳理目前国际组织、世界各国、技术平台、科学和医疗机构及专业人士等的治理措施及治理困境。[结果/结论]针对信息疫情的形成原因及治理现状,提出汇聚合力构建多元协同治理机制、重新设计社交媒体生态系统、处理好用户健康隐私权和公共健康安全之间的平衡等多项治理措施所构成的突破路径。

[Purpose/significance]Understanding the manifestations,causes,treatment status and existing problems of“infodemic”in major public health emergencies is of great significance for designing an effective treatment path of infodemic.[Method/process]Taking the COVID-19 Pandemic for example,based on the analysis of the concept,manifestation and subject scope of“infodemic”,the paper analyzes the causes of“infodemic”from the perspectives of macro,meso and micro;It also combs the current infodemic control measures and governance difficulties of international organizations,countries around the world,technology platforms,scientific and medical institutions and professionals.[Result/conclusion]In view of the causes of the“infodemic”and the treatment status of governance,the paper puts forward a breakthrough path composed of a number of governance measures,including pooling efforts to build a multi collaborative governance mechanism,redesigning the social media ecosystem,and dealing with the balance between users’health privacy and public health and safety,etc.