社交媒体环境下网络传播叙事中的身份焦虑问题研究

An Analysis on Identity Anxiety in Online Communication Narratives in the Context of Social Media

社交媒体环境下,身份焦虑逐渐郁积为普遍的社会问题。基于叙事主体多元化、叙事内容丰富化、叙事方式和渠道多样化、叙事结构非线性化的网络传播叙事模式,社交媒体环境中的身份焦虑呈现出狂欢式的符号表达、非理性的情感倾向、仪式化的群体分享等传播特色。精英崇拜的社会心理、新时代的技术赋权、消费主义下的特殊文本、社交网络中的模因传播模式成为网络传播叙事语境下身份焦虑问题出现的重要动因。我们应多维思考去应对身份焦虑问题:一是了解社交媒体使用对身份焦虑的影响,厘清社交媒体环境下身份焦虑的成因;二是建构社交媒体环境下身份焦虑的评估体系;三是发现应对社交媒体环境下身份焦虑问题的解决方案。

The identity anxiety has gradually become a common social problem in context of social media.Based on the diversified narrative subjects,enriched narrative content,diversified narrative methods and channels,and non-linear narrative structure of the online communication narrative model,the identity anxiety in the context of social media presents the characteristics of carnival symbolic expressions,irrational emotional tendencies and ritualized group sharing.The social psychology of elite worship,technological empowerment in the new era,special texts in context of consumerism,and meme communication models in social networks have become the important motives for the emergence of identity anxiety in the context of online communication narratives.The identity anxiety should be considered and coped with from multiple dimensions.The first is to understand the impacts of social media on identity anxiety and to clarify the causes of identity anxiety in context of social media;the second is to construct an evaluation system of identity anxiety in context of social media;the third is to find the solutions to the problems of identity anxiety in context of social media.