摘要
城市是一种文化形态,影响着栖生于其间的媒介之生长机制及特征,广告则承载了国家、民族与社会身份塑造等多元因素。文章通过分析分别位于上海和天津的《良友》画报和《北洋画报》1926年—1937年间的广告图像表征,从媒介地理学的视角,在民国时期的特殊社会历史语境中,沿着“地方中的媒介”和“媒介中的地方”两条路径,考察两画报如何以图像表征其地方意象,结合南北地缘和社会思潮差异,探索民国时期画报广告如何参与地方感的塑造。
City is a cultural pattern,which affects the growth mechanism and characteristics of the media.Advertisement carries multiple factors such as the shaping of national,ethnic and social identities.This paper analyzes the advertising image representation of The Pei-Yang Pictorial News and The Young Companion from 1926 to 1937,which were located in Shanghai and Tianjin respectively.From the perspective of media geography,in the special social and historical context of the period of the Republic of China,this paper investigates how the two pictorials represented their local images by image presentations along the two paths of"media in place"and"place in media".Combined with the geographical and social ideological differences between the north and the south,this paper explores the shaping process of pictorial advertising in the sense of place in the period of the Republic of China.
作者
章瑞
刘勇
ZHANG Rui;LIU Yong(College of Communication and Journalism,Anhui University,Hefei 230000,China;School of Literature Arts and Media,Tongling University,Tongling 244001,China;College of Journalism,Fudan University,Shanghai 200433,China)
出处
《编辑之友》
CSSCI
北大核心
2022年第6期103-112,共10页
Editorial Friend
基金
中共中央宣传部2020年“四个一批”人才、宣传思想文化青年英才项目(Z020118051)
安徽省社会科学创新发展研究课题(2020CX177)
铜陵学院校级学术带头人及后备人选科研项目(2020tlxyxs46)。
关键词
广告图像
地方感
地方认同
地方依恋
advertising image
sense of place
local identity
place attachment
