新发展阶段下检验检测机构宣传工作的创新路径浅析

Analysis on the Innovative Path of Publicity Work of Inspection and Testing Institutions in the New Development Stage

新发展阶段,我国检验检测机构(以下简称“机构”)要面向世界,宣传工作的助力是不可或缺的。宣传工作是机构精神文化建设的重要环节,内宣可以凝聚发展力量,统一思想认识,营造积极向上的工作氛围;外宣可以提升品牌形象,提高机构知名度和美誉度,突出核心竞争力。文中分析了检验检测机构宣传工作的必要性及存在问题,就如何做好宣传工作创新路径进行了浅析。

This paper analyzes the necessity and existing problems of the organization’s publicity work,and analyzes how to do the publicity work innovation path.In the new development stage,China’s inspection and testing institutions(hereinafter referred to as"institutions")need to face the world,and the help of publicity work is indispensable.Publicity work is an important link in the spiritual and cultural construction of institutions.Internal publicity can condense the development force,unify ideological understanding and create a positive working atmosphere;Publicity can enhance the brand image,enhance the popularity and reputation of the organization,and highlight the core competitiveness.This paper analyzes the necessity and existing problems of the publicity work of inspection and testing institutions,and analyzes the innovative path of how to do a good job in the publicity work.